{"version":"https://jsonfeed.org/version/1","title":"The Consumer's Mind","home_page_url":"https://theconsumersmind.com","description":"The Consumer's Mind","author":{"name":"The Consumer's Mind"},"items":[{"id":"https://theconsumersmind.com/marketing-management/f/the-world-cup-starts-on-the-field-but-brands-win-in-search","html_content":"

With the World Cup kicking off this week, millions of fans are searching for everything from match schedules and tickets to jerseys (I for one caught myself looking up Colombia Jerseys near me today). While most people f...

","url":"https://theconsumersmind.com/marketing-management/f/the-world-cup-starts-on-the-field-but-brands-win-in-search","title":"The World Cup Starts on the Field, But Brands Win in Search","summary":"With the World Cup kicking off this week, millions of fans are searching for everything from match schedules and tickets to jerseys (I for one caught myself looking up Colombia Jerseys near me today). While most people f...","date_modified":"2026-08-12T16:00:00Z"},{"id":"https://theconsumersmind.com/marketing-management/f/when-signaling-becomes-strategy","html_content":"

Marketers talk about culture. They talk about community. They talk about connection.

","url":"https://theconsumersmind.com/marketing-management/f/when-signaling-becomes-strategy","title":"When Signaling Becomes Strategy","summary":"Marketers talk about culture. They talk about community. They talk about connection.","date_modified":"2026-08-12T13:00:00Z"},{"id":"https://theconsumersmind.com/marketing-management/f/start-with-the-end-in-mind","html_content":"

A common mistake in marketing research is starting without a clear goal. People often collect a bunch of data because it feels like the right thing to do, but honestly, they haven’t really thought about the decision they...

","url":"https://theconsumersmind.com/marketing-management/f/start-with-the-end-in-mind","title":"Start with the End in Mind","summary":"A common mistake in marketing research is starting without a clear goal. People often collect a bunch of data because it feels like the right thing to do, but honestly, they haven’t really thought about the decision they...","date_modified":"2026-08-11T21:05:51Z"},{"id":"https://theconsumersmind.com/marketing-management/f/why-digital-marketing-works","html_content":"

When I first heard about \"digital marketing,\" I thought it was mostly about creating fun ads, posting on social media like Instagram, and trying to get people to click on your product. As I learned more about marketing ...

","url":"https://theconsumersmind.com/marketing-management/f/why-digital-marketing-works","title":"Why Digital Marketing Works","summary":"When I first heard about \"digital marketing,\" I thought it was mostly about creating fun ads, posting on social media like Instagram, and trying to get people to click on your product. As I learned more about marketing ...","date_modified":"2026-08-11T20:59:18Z"},{"id":"https://theconsumersmind.com/marketing-management/f/the-world-cup-beyond-the-game","html_content":"

With the World Cup coming to an end, it is safe to say we were all pretty much invested. Whether it was watching your favorite team compete, cheering for the underdogs, or even just keeping up with the culture, let's fac...

","url":"https://theconsumersmind.com/marketing-management/f/the-world-cup-beyond-the-game","title":"The World Cup Beyond the Game","summary":"With the World Cup coming to an end, it is safe to say we were all pretty much invested. Whether it was watching your favorite team compete, cheering for the underdogs, or even just keeping up with the culture, let's fac...","date_modified":"2026-08-11T15:25:04Z"},{"id":"https://theconsumersmind.com/marketing-management/f/winning-customer-trust-is-a-long-game","html_content":"

I’ve watched brands try to manufacture trust overnight. New logo. Softer color palette.

","url":"https://theconsumersmind.com/marketing-management/f/winning-customer-trust-is-a-long-game","title":"Winning Customer Trust Is a Long Game","summary":"I’ve watched brands try to manufacture trust overnight. New logo. Softer color palette.","date_modified":"2026-03-02T21:39:01Z"},{"id":"https://theconsumersmind.com/marketing-management/f/kpis-don%E2%80%99t-fail-bad-questions-do","html_content":"

Why KPIs Break Down in Practice

","url":"https://theconsumersmind.com/marketing-management/f/kpis-don%E2%80%99t-fail-bad-questions-do","title":"KPIs Don’t Fail, Bad Questions Do","summary":"Why KPIs Break Down in Practice","date_modified":"2026-03-02T21:34:29Z"},{"id":"https://theconsumersmind.com/marketing-management/f/when-silence-sells","html_content":"

In a time where Ads are saturated with noise, motion, and constant stimulation, some

","url":"https://theconsumersmind.com/marketing-management/f/when-silence-sells","title":"When Silence Sells","summary":"In a time where Ads are saturated with noise, motion, and constant stimulation, some","date_modified":"2026-03-02T21:29:48Z"},{"id":"https://theconsumersmind.com/marketing-management/f/when-idea-illustration-meets-marketing-psychology","html_content":"

A good majority of the marketing decisions I have seen are made under pressure, with

","url":"https://theconsumersmind.com/marketing-management/f/when-idea-illustration-meets-marketing-psychology","title":"When Idea Illustration Meets Marketing Psychology","summary":"A good majority of the marketing decisions I have seen are made under pressure, with","date_modified":"2026-03-02T21:22:46Z"},{"id":"https://theconsumersmind.com/marketing-management/f/funnels-don%E2%80%99t-convert-%E2%80%94-psychology-does","html_content":"

Funnels dominate modern marketing strategy. Entire teams are structured around optimizing them. We map customer journeys. We identify friction points. We analyze where users drop off. We test subject lines, redesign land...

","url":"https://theconsumersmind.com/marketing-management/f/funnels-don%E2%80%99t-convert-%E2%80%94-psychology-does","title":"Funnels Don’t Convert — Psychology Does","summary":"Funnels dominate modern marketing strategy. Entire teams are structured around optimizing them. We map customer journeys. We identify friction points. We analyze where users drop off. We test subject lines, redesign land...","date_modified":"2026-02-22T00:48:06Z"},{"id":"https://theconsumersmind.com/marketing-management/f/when-products-carry-the-brand","html_content":"

I’ve seen this play out dozens of times. When a product actually does what the marketing says it will, customers get it right away. Everything just works the way they expected. But the opposite? That’s where things get m...

","url":"https://theconsumersmind.com/marketing-management/f/when-products-carry-the-brand","title":"When Products Carry the Brand","summary":"I’ve seen this play out dozens of times. When a product actually does what the marketing says it will, customers get it right away. Everything just works the way they expected. But the opposite? That’s where things get m...","date_modified":"2026-02-12T22:27:59Z"},{"id":"https://theconsumersmind.com/marketing-management/f/customer-loyalty-more-than-just-discounts","html_content":"

Customer loyalty is often seen as the result of repeated business with customers. This includes purchases motivated by rewards or even discounts that a company might have. In reality, though, true loyalty grows from the ...

","url":"https://theconsumersmind.com/marketing-management/f/customer-loyalty-more-than-just-discounts","title":"Customer Loyalty: More Than Just Discounts","summary":"Customer loyalty is often seen as the result of repeated business with customers. This includes purchases motivated by rewards or even discounts that a company might have. In reality, though, true loyalty grows from the ...","date_modified":"2026-02-12T22:15:22Z"},{"id":"https://theconsumersmind.com/marketing-management/f/using-breakeven-analysis-to-launch-a-new-product-with-less-risk","html_content":"

Understanding the Financial Foundation Before Launch

","url":"https://theconsumersmind.com/marketing-management/f/using-breakeven-analysis-to-launch-a-new-product-with-less-risk","title":"Using Breakeven Analysis to Launch a New Product with Less Risk b","summary":"Understanding the Financial Foundation Before Launch","date_modified":"2026-02-12T21:45:27Z"},{"id":"https://theconsumersmind.com/marketing-management/f/visuals-over-words-apple%E2%80%99s-%E2%80%9Cshot-on-iphone%E2%80%9D","html_content":"

A Marketing & Branding Analysis of Visual Storytelling That Builds Trust and Identity

","url":"https://theconsumersmind.com/marketing-management/f/visuals-over-words-apple%E2%80%99s-%E2%80%9Cshot-on-iphone%E2%80%9D","title":"Visuals Over Words: Apple’s “Shot on iPhone”","summary":"A Marketing & Branding Analysis of Visual Storytelling That Builds Trust and Identity","date_modified":"2026-02-12T21:18:41Z"},{"id":"https://theconsumersmind.com/marketing-management/f/more-emojis-less-meaning-a-problem-in-modern-marketing","html_content":"

The Family Texting Problem

","url":"https://theconsumersmind.com/marketing-management/f/more-emojis-less-meaning-a-problem-in-modern-marketing","title":"More Emojis, Less Meaning: A Problem in Modern Marketing","summary":"The Family Texting Problem","date_modified":"2026-02-12T15:25:38Z"},{"id":"https://theconsumersmind.com/marketing-management/f/why-timing-not-talent-makes-videos-go-viral","html_content":"

Have you ever posted on Instagram on a Saturday and wondered why it barely got any likes, only to post again on a Wednesday and see significantly more engagement? For some businesses, the experience of your content not g...

","url":"https://theconsumersmind.com/marketing-management/f/why-timing-not-talent-makes-videos-go-viral","title":"Why Timing, Not Talent, Makes Videos Go Viral","summary":"Have you ever posted on Instagram on a Saturday and wondered why it barely got any likes, only to post again on a Wednesday and see significantly more engagement? For some businesses, the experience of your content not g...","date_modified":"2026-02-12T05:59:51Z"},{"id":"https://theconsumersmind.com/marketing-management/f/why-the-same-ad-doesn%E2%80%99t-work-for-everyone","html_content":"

Ever noticed two people, likely the same age, responding so radically differently to the same ad? One might literally love it, click right away, and the other might be less\ninterested and scroll right past it without a s...

","url":"https://theconsumersmind.com/marketing-management/f/why-the-same-ad-doesn%E2%80%99t-work-for-everyone","title":"Why the Same Ad Doesn’t Work for Everyone","summary":"Ever noticed two people, likely the same age, responding so radically differently to the same ad? One might literally love it, click right away, and the other might be less\ninterested and scroll right past it without a s...","date_modified":"2026-02-12T05:49:49Z"}]}